StylingStyling defining hair gel, 15.2 fl oz
★★★★☆1144
$13.00
Drugstore hair care
Fifty-four formulas built for your hair concern
We make shampoos, conditioners and stylers for specific hair goals. Across fifty-four products, our line focuses on vegan, microbiome-friendly care that protects color. Find the right match for your routine.
Shop our formulas by concern
Browse our drugstore formulas by your specific hair concern. Pick the row that fits what your hair needs right now.
Shop our formulas by hair concern
Our 54 drugstore hair care products are grouped into seven distinct concerns. Pick the lineup that fits your hair goals, from daily moisture to color protection.
Color Care
For color-treated hair that needs its tone kept safe over time.
Moisturizing
For dry, thirsty strands that need water and softness put back in.
Thick & Full
For fine, flat hair that needs body and lift at the root.
Strengthening
For weak, breakage-prone hair that needs its structure rebuilt.
Anti-Frizz
For unruly, humidity-prone hair that needs smoothing and control.
Scalp Care
For the scalp itself, where healthy hair actually starts.
Styling
Hold, texture and finish for the look you built with the rest.
Ingredients chosen for your concern
Every line pairs coconut with a targeted second ingredient selected for your hair type. That second ingredient changes by category to support your specific needs.
01
Color Care
Our formulas layer in grapeseed extract to keep tone safe over time across color-treated strands.
02
Moisturizing
Rich shea butter combines with coconut for dry, thirsty strands that need water and softness put back in.
03
Thick & Full
We build around coffee extract to bring body and lift at the root for fine, limp hair.
04
Strengthening
Pomegranate oil works alongside coconut for weak, breakage-prone hair that needs its structure rebuilt.
05
Anti-Frizz
Camellia seed oil is blended in for unruly, humidity-prone hair that needs smoothing and control.
Our most-reviewed drugstore hair care
This rail shows the formulas that have collected the most reviews across all 54 items in our catalogue. The order follows customer review counts from top to bottom.
StylingStylingStyling defining hair gel, 32 fl oz
★★★★☆1144
$20.00
MoisturizingMoisturizing shampoo for dry, fine hair, 15.2 fl oz
★★★★★1125
$13.00
MoisturizingMoisturizing shampoo, 32 fl oz
★★★★★1125
$20.00
Color CareUltra color care shampoo, 15.2 fl oz
★★★★★845
$14.00
Color CareUltra color care shampoo, 32 fl oz
★★★★★845
$22.00
Everyday formulas made with care
Microbiome-friendly careVegan formula optionsSafe for color-treated hair
What shoppers say about our lines
The Color Care shampoo keeps my shade bright. It cleans gently without stripping away the tone between dye jobs.
Elena, Color-treated hair
Our dry ends needed serious moisture. The classic conditioner adds softness back into fine strands without heavy buildup.
Marcus, Dry, Fine hair
This Ultra Moisturizing set restored hydration to my brittle lengths. The rich formula leaves strands soft and smooth.
Chloe, Dry, Damaged hair
The Ultra Thick & Full system gives noticeable lift at the roots. My thin strands look fuller and hold body all day.
Devon, Fine, Limp hair
The Strengthening conditioner pairs coconut with pomegranate oil to protect against daily breakage as hair grows longer.
Sonia, Long, Growing hair
The Anti-Frizz formula manages humidity very well. It smooths rough textures and keeps unruly hair sleek in damp air.
Jordan, Frizzy, Unruly hair
How to build your wash routine
A steady routine matters as much as the bottle you pick. Follow four clear steps to give our formulas room to work on dry strands, flat roots, color-treated hair, or frizz.
- Pick your concern category. Choose from our 54 catalogue items across seven concern categories to match your specific hair need.
- Cleanse the scalp and hair. Our 14 shampoos clean strands gently, with 96% of our formulas safe for color-treated hair.
- Apply your paired conditioner. Work through one of our 16 conditioners to restore moisture, support volume, or smooth the cuticle.
- Keep the routine steady. Use the same matched system across several washes to get the intended result from the formula.
Steps to follow
- Work conditioner through mid-lengths and ends where strands need the most moisture.
- Give rinse-out formulas and leave-in products the full contact time listed on the pack.
- Match your bottle directly to the primary concern printed on the front label.
Habits to skip
- Do not pile on extra product hoping to speed up the visible change in your hair.
- Do not skip the conditioner step after cleansing with your chosen shampoo.
- Do not layer multiple heavy treatments together during the very same wash day.
Our drugstore catalogue offers straightforward care from 3 to 32 fl oz, built to support healthy-looking hair without complicated steps.
Find Biotera at your local drugstore
Browse 54 formulas across color, moisture, volume, strength, and frizz. Our vegan shampoos, conditioners, and stylers are sold through retail partners.